> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sapt.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Ads

> Run your Meta and Google ads on better signal — pixel and conversion tracking, after-the-click analytics, cross-channel attribution, and AI that helps you operate the accounts.

Ads are what Sapt is built around. You connect your Meta and Google ad accounts, and Sapt becomes the system behind them: cleaner signal going back to the platforms, a clear picture of what happens after the click, and an AI that can help you operate the accounts from everything it already knows.

Most accounts don't have an ad problem. They have a signal problem — the platforms optimize toward whatever events they can see, and those events are usually shallow. Sapt's job is to fix what the platforms learn from and show you what's actually working.

## The signal layer

The platforms can only optimize for outcomes they receive. Sapt improves that signal:

* **Tracking that fires the right events** — not just page views and cheap leads, but qualified leads, bookings, and purchases. Set this up on the [Analytics](/docs/mintlify/analytics/overview) page.
* **Conversion feedback** — real outcomes are fed back to each platform's API so it can find more of the people who actually convert.
* **First-party data** — served from your own domain, so far less of it is lost to blockers and tracking protection.

## After the click

Ad dashboards stop at the click. Sapt picks up where they leave off:

* See which campaigns produce qualified leads, booked calls, and revenue — not just clicks and CPL.
* Diagnose where the funnel leaks between the ad and the outcome.
* Get the explanation in plain words, not another chart to interpret.

## Attribution across channels

When Meta and Google both claim the same conversion, you over-count and misread your spend. Sapt ties outcomes back to the click that earned them, so you can see the real split across channels and move budget with confidence.

## AI that helps you run them

Because Sapt holds the [memory](/docs/mintlify/platform/memory) of every brand, campaign, and result, an AI assistant connected through the [MCP connector](/docs/mintlify/mcp/overview) can work the accounts with full context — review performance, draft campaigns and creatives, adjust targeting, and prepare changes for your approval. You're never starting from a blank prompt.

## Keep going

<CardGroup cols={2}>
  <Card title="Memory" href="/docs/mintlify/platform/memory" description="The shared context every campaign and assistant runs from." />

  <Card title="Analytics" href="/docs/mintlify/analytics/overview" description="Set up first-party tracking and conversion feedback." />

  <Card title="Integrations" href="/docs/mintlify/platform/integrations" description="Connect Meta, Google Ads, and Google Business Profile." />
</CardGroup>