> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sapt.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# CMS

> Content, pages, and bottom-funnel assets — the landing experiences your ads point to, managed in the same place as everything else.

The CMS holds the content and pages your campaigns depend on — especially the bottom-funnel pages a click actually lands on. An ad is only as good as where it sends people, so this lives in the same workspace as the ads and the [memory](/docs/mintlify/platform/memory) behind them.

## What it holds

| Type             | Examples                                                                          |
| ---------------- | --------------------------------------------------------------------------------- |
| **Pages**        | Landing and bottom-funnel pages built for conversion, qualification, and booking. |
| **Content**      | Articles and posts, with the metadata around them.                                |
| **Assets**       | Images, files, and media reused across campaigns.                                 |
| **SEO metadata** | Titles, descriptions, and structure for search.                                   |

## Built for the bottom funnel

Most ad accounts leak after the click. The CMS exists to close that gap: pages designed around the conversion, not a blank template, so the lead the ad earned actually converts. Pair them with [tracking](/docs/mintlify/analytics/overview) and you can see exactly where a page helps or loses people.

## Keep going

<CardGroup cols={2}>
  <Card title="Ads" href="/docs/mintlify/platform/ads" description="Where the click comes from." />

  <Card title="Analytics" href="/docs/mintlify/analytics/overview" description="Measure what each page does after the click." />
</CardGroup>