> ## Documentation Index
> Fetch the complete documentation index at: https://docs.sapt.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Sapt Documentation

> Sapt is the system behind your Meta and Google ads — one shared memory of every brand, campaign, and result, plus the tracking and analytics that show what works after the click.

Sapt is the system behind your ads. Connect your Meta and Google ad accounts, and Sapt builds one shared memory of every brand, campaign, and result — then fixes the signal underneath, so you can see what actually happens after the click and run ads from memory instead of from scratch.

For agencies and businesses running ads, Sapt is the dashboard for that work. For developers and AI assistants, the same workspace is available through MCP and a REST API — so people and agents work from the same trusted memory.

New here? **[How Sapt works](/docs/mintlify/platform/how-it-works)** shows the whole model in one picture.

## Connect with MCP

Sapt connects to AI assistants through one MCP connector URL:

```txt theme={null}
https://mcp.sapt.ai/mcp
```

In Claude, add Sapt as a custom connector and paste that URL. In ChatGPT, enable Developer mode, create an app, paste the same URL, and set authentication to OAuth. Then sign in with your Sapt account, and the assistant can use the tools available to your Project.

## Connect with REST

Prefer to call Sapt from your own code? Use the REST API with an API key:

```bash theme={null}
curl https://api.sapt.ai/projects/$PROJECT_ID/agents \
  -H "Authorization: ApiKey sapt_your_api_key"
```

## What Sapt covers

| Capability       | The short version                                                                                     |
| ---------------- | ----------------------------------------------------------------------------------------------------- |
| **Ads**          | Run Meta and Google campaigns on better signal — pixel, conversion feedback, attribution, and AI help |
| **Memory**       | One shared memory of every brand, campaign, and result, reused by your team and your AI               |
| **Analytics**    | First-party tracking that shows what happens after the click                                          |
| **CRM**          | People, companies, lists, and pipeline — where your ad leads land                                     |
| **CMS**          | Content, pages, and bottom-funnel assets                                                              |
| **Integrations** | Meta, Google, Google Business Profile, email, SMS, and more                                           |
| **Social**       | Planned posts, comments, and performance across Meta platforms                                        |
| **SEO**          | Keyword rankings, AI Overview monitoring, and content gaps                                            |
| **Reviews**      | Google Business Profile reviews, replies, and business hours                                          |
| **Leads**        | Prospect discovery, enrichment, and outreach sequences                                                |
| **API access**   | MCP tools and REST endpoints for agents, scripts, and internal apps                                   |

## Why teams use Sapt

**Run ads from memory.** Every brand detail, campaign, and result lives in one place, so your team and your AI start with context instead of a blank prompt.

**Know what happens after the click.** First-party tracking and conversion feedback give the platforms real outcomes to learn from — and give you a clear picture instead of another chart.

**Scoped access and approvals.** API keys are Project-scoped, tool access is explicit, and customer-facing actions can be reviewed before they affect campaigns, budgets, or reputation.

**No custom runtime required.** Use Sapt from the agent client, codebase, or dashboard you already prefer.

## Next steps

<CardGroup cols={2}>
  <Card title="How Sapt works" href="/docs/mintlify/platform/how-it-works" description="The whole model in one picture, before any setup." />

  <Card title="Ads" href="/docs/mintlify/platform/ads" description="Run your Meta and Google ads on better signal." />

  <Card title="Memory" href="/docs/mintlify/platform/memory" description="One shared memory your team and AI run from." />

  <Card title="Quickstart" href="/docs/mintlify/guides/quickstart" description="Connect Sapt to Claude, ChatGPT, or your own app." />
</CardGroup>