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Attribution analytics answers the question every aggregate dashboard dodges: what actually brought this person in, and did it lead to a conversion? Because Sapt resolves visitors to people, it can carry the source that acquired someone all the way through to the lead they become.

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First-touch acquisition

The acquisition report groups your visitors, sessions, and pageviews by the source / medium / campaign that originally acquired each visitor, not the source of their latest visit. That’s what tells you which channels genuinely create new audience versus which ones just collect people who were coming back anyway.
First-touch is immutable; last-touch refreshes. The first source/medium/campaign a visitor ever arrives on is recorded once and never overwritten: it’s the credit for acquiring them. Their last-touch is updated on every new session, so you can still see what most recently re-engaged them.

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UTM breakdown

The per-event UTM breakdown rolls up utm_source, utm_medium, utm_campaign, utm_term, and utm_content across your events, so you can audit campaign tagging and compare how individual UTMs perform, down to the event, not just the session.

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Conversion funnel

The funnel shows how visitors progress through the stages that matter, and where they drop:
  • pageview: anyone who landed.
  • engaged: visitors who fired an engagement event or scrolled past 50% of the page.
  • form_submit: visitors who submitted a tracked form.
  • lead: submissions that became a lead in your CRM.
Each step reports its unique-visitor count and the percentage of the top step still there, so a leak (for example, lots of engaged visitors but few form submits) is obvious at a glance.

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Conversions by source, campaign & landing page

Where the acquisition report counts people, the conversions report counts outcomes, broken down by:
  • Source / campaign: which channels and campaigns produce leads and purchases, not just traffic.
  • Landing page: which entry pages convert, so you can double down on the ones that earn.

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Lead time-to-conversion

For every conversion, Sapt knows the visitor’s first touch, so it can report how long it took from first visit to becoming a lead. A short lead time points to high-intent channels; a long one tells you which sources need nurturing before they pay off.

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Do it from an agent

The same reports are available to AI agents through the Attribution MCP:
  • getAcquisition: first-touch acquisition
  • getUtmBreakdown: per-event UTM rollups
  • getConversionFunnel: the pageview → lead funnel
  • getConversions: conversions by source, campaign, landing page, or over time
  • getLeadTime: lead time-to-conversion
  • getTraffic: overall traffic

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Keep going

Visitors & identity

Server-side conversions

Attribution MCP