Meta/Social Tools - Sapt

The Meta/Social tools are the social media command center. They cover organic posting, engagement, analytics, paid advertising, competitor research, AI content generation, and automation rules across Facebook, Instagram, and Threads.

Tools

Tool	What it does
`adsBrowseTargetingCategory`	Browse Meta’s full targeting taxonomy — see all available interests, behaviors, or demographics without searching.
`adsConversionInsights`	Conversion metrics — purchases, leads, registrations, and cost per conversion.
`adsConversionTimeSeries`	Conversion metrics over time — daily (or custom interval) conversion data for trend analysis.
`adsCreateAd`	Create an ad within an ad set — the actual creative that people see.
`adsCreateAdSet`	Create an ad set within a campaign — defines WHO sees the ad and HOW MUCH to spend.
`adsCreateCampaign`	Create a new ads campaign — the top level of the ads hierarchy.
`adsCreatePixel`	Create a new Meta pixel for conversion tracking on the project’s website.
`adsDeleteAd`	Permanently delete an ad.
`adsDeleteAdSet`	Permanently delete an ad set and ALL ads within it.
`adsDeleteCampaign`	Permanently delete a campaign and ALL its ad sets and ads.
`adsDemographicInsights`	Ad performance broken down by age and gender — see which demographics convert best.
`adsDuplicateAd`	Clone an ad — optionally into a different ad set for A/B testing creatives.
`adsDuplicateAdSet`	Clone an ad set with its targeting and budget settings — useful for A/B testing audiences.
`adsEngagementInsights`	Ad engagement metrics — reactions, comments, shares, saves, and post engagement rate.
`adsGetAdIssues`	Check if an ad has policy violations, disapprovals, or quality issues.
`adsGetAdPreview`	Preview how an ad looks in a specific placement (feed, story, explore, etc.).
`adsGetCustomAudiences`	List custom audiences available in the ad account — website visitors, customer lists, lookalikes, and more.
`adsGetInterestSuggestions`	Get related interest suggestions based on interests you already have — expand your targeting reach.
`adsGetPixels`	List Meta pixels (conversion tracking tags) for an ad account.
`adsPlatformInsights`	Ad performance broken down by platform and placement — see where ads perform best (Facebook feed vs Instagram Stories vs Reels, etc.).
`adsSearchEmployers`	Search for employer names to use in ad targeting — reach people who work at specific companies.
`adsSearchInterests`	Search Meta’s interest database for ad targeting — find interests by keyword to use in adsCreateAdSet or adsUpdateAdSet.
`adsSearchJobTitles`	Search for job titles to use in ad targeting — reach people with specific roles.
`adsSearchLocales`	Search for language/locale options for ad targeting — target users who speak specific languages.
`adsSearchLocations`	Search for geographic locations to use in ad targeting — countries, cities, regions, zip codes, or DMAs.
`adsTimeSeriesInsights`	Ad performance over time — daily (or custom interval) metrics for trend analysis.
`adsUpdateAd`	Edit an ad — change the name, status, or creative (copy, image, CTA, link).
`adsUpdateAdSet`	Edit an ad set — change targeting, budget, bid, or status.
`adsUpdateAdStatus`	Pause or activate an ad (quick status toggle without touching the creative).
`adsUpdateCampaign`	Edit a campaign — change name, status, budget, or bid strategy.
`adsVideoInsights`	Video ad performance — ThruPlays, view percentages (25%/50%/75%/100%), and average watch time.
`checkAccountHealth`	Check the connection status and token health of all social accounts for this project.
`createComment`	Post a new top-level comment on a post (not a reply to an existing comment).
`createPlannedPost`	Add a content idea to the planning board — the first step in the content creation workflow.
`createScheduledPost`	Create a new scheduled post — the main tool for publishing social content.
`deleteAllPlannedPosts`	Delete ALL planned posts for a project.
`deleteComment`	Permanently delete a comment.
`deletePlannedPost`	Remove a single planned post from the content calendar.
`deleteScheduledPost`	Delete a scheduled or draft post (cannot delete already-published posts).
`generateCarouselPrompts`	AI-generate individual slide prompts for a carousel post — produces a cohesive set of prompts, one per slide.
`generateContentPlan`	AI-generate a full content calendar — produces weeks of post ideas with captions, media suggestions, and content pillars.
`generateImagePrompt`	AI-generate an image prompt for a social media post — creates a detailed prompt optimized for image generation tools (DALL-E, Midjourney, etc.).
`generateStaticPrompt`	AI-generate a design brief for a static social graphic — infographics, quote cards, announcements, or text-based visuals.
`getAccountAnalytics`	Get 30-day analytics for a single Instagram or Facebook account.
`getAdAccounts`	List ad accounts linked to a social account — needed before any ads operation.
`getAdSetDetails`	Get full details of a specific ad set — targeting, budget, schedule, and optimization settings.
`getAdsHierarchy`	Get the complete ads structure — campaigns, ad sets, and ads with status and performance metrics.
`getBrandMetadata`	Get brand metadata used internally by AI content generation tools in this server.
`getComments`	Get comments on a specific post.
`getConversation`	Read the full message history for a specific DM conversation.
`getConversations`	List DM conversations for an account — inbox overview.
`getPostAnalytics`	Get per-post performance metrics for recent posts on an account.
`getPostStatus`	Check the delivery status of a post — did it publish successfully?
`getProject`	List accessible workspaces OR read one in full.
`getScheduledPost`	Get full details of a specific scheduled post — caption, media, schedule, and status.
`hideComment`	Hide a comment from public view (reversible).
`listAccounts`	List all connected Instagram and Facebook accounts for this project.
`listPlannedPosts`	List planned content ideas for a date range — the content planning board.
`listScheduledPosts`	List scheduled/published posts — see what’s queued and what’s been posted.
`publishPostNow`	Publish a draft or scheduled post right now instead of waiting for the scheduled time.
`replyToComment`	Reply to a specific comment — posts a public reply visible to everyone.
`rewriteText`	AI-rewrite text in a different style — adapt captions, copy, or messaging to a different tone while keeping the core message.
`searchCompetitorAds`	Search the Meta Ad Library for competitor ads — see what ads anyone is running across Facebook, Instagram, Messenger, and more.
`sendDirectMessage`	Send a private DM to a user on Instagram or Facebook.
`switchProject`	Switch the active workspace for the remainder of this session.
`unhideComment`	Restore a hidden comment back to public visibility.
`updateAdSetStatus`	Pause or activate an ad set (quick status toggle).
`updateCampaignStatus`	Pause or activate a campaign (quick status toggle).
`updatePlannedPost`	Edit a planned post — update the caption, date, status, platforms, or notes.
`updateScheduledPost`	Edit a scheduled or draft post — change caption, reschedule, add notes, or promote a draft to scheduled.
`whoami`	Identify yourself — who Claude is acting as AND which workspace is currently active.