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The Attribution MCP is a focused connector for one job: let an AI agent query who’s been on your site and act on it. It exposes your visitors, their journeys, and your attribution analytics as tools — plus a couple of write tools to turn a visitor into a contact or wire up server-side conversions.

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Connector URL

It uses OAuth, exactly like the main Sapt connector. Add it as a custom connector in Claude, ChatGPT, or any MCP client, sign in with your Sapt account, and the tools target your active workspace.
This is a narrow, attribution-only surface. If you want broad access to a Project (content, CRM, social, ads, email), use the all-in-one Sapt connector instead — or add both.

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Setup

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Claude

  1. Open Claude connectors.
  2. Click Add custom connector.
  3. Name it Sapt Attribution.
  4. Paste https://mcp.sapt.ai/attribution/mcp.
  5. Click Connect and authorize with your Sapt account.

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ChatGPT

  1. Open Settings → Apps → Advanced settings and turn on Developer mode.
  2. Create app, name it Sapt Attribution.
  3. Paste https://mcp.sapt.ai/attribution/mcp, set authentication to OAuth, and create.

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Tools

linkVisitorToContact and configureGoogleConversions change live data and live ad-platform configuration. Confirm intent before calling them — everything else here is read-only and safe to call freely.

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Typical flows

  • Lead triage. getVisitors to find identified visitors who haven’t been contacted → getVisitorTimeline to read what they looked at → linkVisitorToContact to add the promising ones to the CRM.
  • Channel review. getAcquisition and getConversions to compare which sources bring traffic versus which bring leads → getLeadTime to see how fast each channel pays off.
  • Recover ad attribution. getGoogleConversionsSetup to check whether Google server-side conversions are wired up → configureGoogleConversions to connect Google Ads and pick a conversion action.

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Keep going

Visitors & identity

Attribution analytics

Server-side conversions

MCP Overview