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The CMS holds the content and pages your campaigns depend on, especially the bottom-funnel pages a click actually lands on. An ad is only as good as where it sends people, so this lives in the same workspace as the ads and the memory behind them.

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What it holds

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Built for the bottom funnel

Most ad accounts leak after the click. The CMS exists to close that gap: pages designed around the conversion, not a blank template, so the lead the ad earned actually converts. Pair them with tracking and you can see exactly where a page helps or loses people.

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Deletion and media retention

Deleting a CMS content item removes its record, but does not delete files it references in the asset library. Use DELETE /projects/{projectId}/cms/items/{contentItemId} to delete the record, then DELETE /projects/{projectId}/assets/{assetId} to delete a library file when no other content or pending post needs it. The deleteContent MCP tool and delete_cms_content workflow action also delete only the CMS record. See CMS and asset APIs for creating, reading, updating, and deleting content and managing library assets. See Media retention and cleanup for the supported social-post cleanup flow and the limits on deleting library files through the API.

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