Memory

Memory is what makes Sapt more than a pile of integrations. Every brand detail, campaign, and result lives in one place, and everyone who works the account — a teammate or an AI assistant — starts already knowing the business. The promise is simple: run ads from memory, not from scratch. No re-explaining the brand to every new hire or every new chat.

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A Project is the memory for one account

In Sapt, a Project is the shared memory for a single brand, client, or ad account. It holds everything that belongs together: People often call a Project a workspace. Same thing — the home where one account’s work and context live.

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Everyone starts with context

The memory is read and written by your whole team and by any AI assistant connected through the MCP connector. That means:

• A new assistant answers in your brand voice on the first message.
• Onboarding a teammate doesn’t mean re-teaching the account.
• An agent can recall past decisions, results, and account history across conversations — not just what’s in the current chat.

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How the memory gets filled

Memory starts at intake and grows as you work. Good onboarding turns scattered information into structured context:

• Business details — services, locations, and account basics.
• Brand context — voice, audience, offers, proof, and visual guidance.
• Goals & approvals — what to improve, and who signs off on customer-facing work.
• Assets — logos, URLs, examples, and existing content.

Keep it practical. The goal isn’t to capture every possible detail; it’s to capture the details that make the next campaign better.

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Keep going