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Connect TikTok Ads and your TikTok ad spend shows up on Performance, next to Google, Meta and your other channels.
This page is about ads. To post videos to your TikTok account, connect TikTok.

What you get

  • Your TikTok ad spend and campaign results on Performance.
  • Each advertiser account your login can reach, listed in Sapt.

Before you start

Connect TikTok Ads

1

Open TikTok Ads in Sapt

In Sapt on the web, open Project Settings, then Connected apps. Under Marketing, find TikTok Ads and click Connect.
The TikTok Ads page in Sapt, not connected yet, with Send to client, Import and Connect
2

Sign in to TikTok for Business

Click Connect on the TikTok Ads page. TikTok opens in a new window. Sign in with the login that sees your ad account and approve access.
3

Check your advertiser accounts

Back in Sapt, your advertiser accounts are listed under Connected accounts.
If someone sent you a Sapt setup link, its Connect TikTok step under ads does the same thing.

Choose the account Performance reports on

  • One advertiser account: Sapt reports on it on its own. Nothing to do.
  • More than one: Performance shows “Choose the TikTok Ads account to report on”. Sapt has no picker for TikTok accounts yet. Click Remove next to each account you do not want under Connected accounts. Once one is left, Sapt reports on that one.

What Sapt does and does not do

  • Sapt only reads your reports. It never creates, pauses or edits TikTok campaigns, and never touches your budgets.
  • Removing an advertiser account in Sapt only hides it in Sapt. Nothing changes in TikTok.

Disconnect

On the TikTok Ads page in Sapt, open the … menu and click Disconnect all. Performance stops showing your TikTok spend.

Keep going

TikTok

Google Ads

Facebook and Instagram